Category: Business Analytics

Improving Business Performance with User Driven Predictive Analytics

Big Data and Changing Algorithms
Predictive analytics –is a quickly evolving technology that is starting to find practical business applications in businesses small and large. If you follow the buzz, what’s not to like? The idea of being able to predict future performance based upon past results, within a determined range of certainty, is surely attractive to most executives trying to improve, and better forecast, their business performance. Unfortunately, until recently, the reality has not lived up to the marketing hype.
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